| Buyer Client | Buyer Customer |
| Confidentiality: The buyer may divulge any information without fear of disclosure. | All information gained is shared. |
| Buyer’s Needs; Obliged to pay full attention to all of the buyer’s needs. | No obligation to satisfy any particular need other than honesty and integrity |
| Full Access; ensures that Buyer has access to the entire market, including Private, Expired and Exclusively listed properties. | No obligation |
| First Opportunity; Should be afforded first opportunity to see new listings as they become available. | Only after other clients have had first opportunity. |
| Educating the Buyer; Assist in making objective comparison of all competing properties. | Enhance the value of property. |
| Price; Present all sales statistics in order for the buyer to make the most informed pricing decision. | Provide information supporting Seller’s Price. |
| Clauses; Provide best clauses favouring Buyer’s Protection. | Clauses in favour of Seller. |
| Financing; Assist in obtaining most favourable financing | Financing in favour of Seller. |
| Negotiating; Obligated to provide negotiating strategies and techniques. | Obligated to help the seller |
| Previous Offers; Share all known details of previously failed offers. | Share knowledge of previous negotiations the buyer has been in |
| Personal Information; Share all gathered information about the seller and divulged to the Buyer. | Share all information about the BUYER |
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